From 3D graphics to minimalism, from hyper-personalization to creative typography. As another decade begins, the methods you’ve implemented thus far will have a different traction than you were hoping for.
With the constant change in email design and strategies, you need to work on ensuring an amazing experience for your subscribers. What’s better than taking advantage of the 2020 email marketing trends in your campaigns? No guesswork! To help you boost your company’s sales in the near future, we’ve highlighted the hottest email marketing trends for 2020.
Switch To 3D Graphics
Nowadays, images are a central element of any email, but simply including them in the header does not make them impressive or effective. If you think your email design needs a makeover, you’re on the right track: it’s time to switch from 2D to 3D graphics. This way, your emails will have a completely new and current dimension.
With 3D graphics, your emails take it to the next level as they showcase your products or services from a completely different perspective. They can bring products to life and create an interesting composition. You can also use 3D graphics to highlight an important part of your email and make it stand out from the rest. To do this, you can take advantage of online tools to create high-impact 3D graphics.
Use Minimalist Designs
In 2019, minimalism is all the rage. It helps us free up personal space and brings more joy into the home. But, with an evolving landscape, now is the time to take another step forward. As we all know, several advertisements bombard us with every virtual step we take. Ultimately, we need more time to read content-heavy emails.
This is why email designs will become simpler this year. So, it’s best to use minimalist designs, simple graphics, and eye-pleasing colors so that your subscribers can appreciate your emails better. That way, they’ll be more likely to click to open them again. Choosing a simpler option doesn’t mean you’ll sacrifice your creativity. With a minimalist approach, you can experiment with color combinations, fonts, and graphics and increase your sales in the coming years.
Hyper-Personalized Automated Campaigns
In 2020, email marketing will take a variety of approaches to reaching all target audiences. With a focus on psychology, brands can easily increase open rates if they put their customers first and think about their problems on a case-by-case basis. After all, we are humans. It is in our nature to talk about ourselves and our interests.
There is no denying the fact that remembering people’s names is one of the best ways to convince customers to buy your products. In the field of email marketing, hyper-personalized automated campaigns represent the future and are able to offer surprising results. With hyper-personalization, companies are taking into account real-time data and browsing behavior to send highly relevant emails.
Creative Typography
Typography is defined as a unique art form that uses the words we want to spread. It is also referred to as the basis of the art itself. Emails are nothing more than a set of words to which interesting images can be attached to attract the user’s attention. Here, the words themselves become the images so that the reader can be drawn directly to the element we want to represent.
So, in 2022, we could definitely see an evolution of modern typography. It will not only be an amazing sequence of characters, but it will also become the centerpiece of the email. Combine animation and shapes, and include everything together in your email graphics. Furthermore, if you want to stand out from others and try a different approach, you can leave the images alone and focus solely on the typography factor.
Mobile-First Optimization
According to experts, the number of mobile phone users is expected to reach around 7.26 billion in 2020. Nowadays, everyone is busy. That’s why modern people save time and solve their problems on the go by using mobile phones. Whether it’s reading emails or making purchasing decisions, they do it all via mobile.
According to reports, not only are 61% of all emails read via mobile devices, but 79% of users have made an online purchase with their device in the last six months. This completely reflects the fact that customers are ready to learn more about the product and purchase it with their device. But there’s a bitter truth: only 20% of email campaigns are optimized for mobile devices. This means customers won’t be able to read your email, and it will automatically be buried in their inbox.
Popularity Of Video Content
In recent years, video content has gained a lot of popularity. Nowadays, people spend a lot of time watching videos online. The video has now become one of the favorite content of almost all segments of consumers. For 90% of customers, product videos prove to be truly helpful in the decision-making process. For businesses, video is the ideal tool to showcase products, explain how they work, and even instantly reinforce brand authority.
Not only companies but several study help providers create excellent-quality academic videos for students so that they can get help with their studies and promote their services easily. Let’s say you’re running a business. If you want to create interactive emails that deliver business results, then making videos must be part of your email marketing strategy in 2022.
Brand Storytelling
We are in the age of brand authenticity, with a large number of overly refined advertisements and modern customers who generally look for a trustworthy and genuine brand with real people behind it. Therefore, it’s time to humanize your brand if you want to increase your sales with the power of brand storytelling. This is one of the best ways to attract your subscribers and engage them.
It is a fact that stories leave a mark on our perception, as they are more memorable than facts. Additionally, by leveraging the trend of brand storytelling in email marketing, you can create an emotional bond with your subscribers, build brand authenticity, humanize it, attract customer attention, and influence consumer behavior. Here’s how this email marketing trend can help you boost sales in the near future.
Multi-Channel Integration
There is no denying the fact that, when it comes to choosing the best marketing channel, email is the number one choice of marketers. Over a few years, multi-channel marketing has gained a lot of popularity. The premise is really simple. What you need to do is synchronize all your marketing channels and offer amazing offers to all your subscribers.
This tactic can be useful for increasing user engagement and improving brand loyalty and awareness. At the same time, it needs to be more personalized and sometimes creates problems for the designated teams, especially when the organization is larger. So, this year, the omnichannel concept will surely evolve to cover not only social media and email but also other apps that track customer behavior, such as geolocation.
In Conclusion
For businesses, email marketing is one of the most powerful tools to increase sales if done well. To outshine your competitors and ensure that your subscribers will appreciate your email campaigns, you need to think about their needs, make something off-the-shelf, and experiment with the email marketing trends for 2022 mentioned above. After all, knowing these amazing trends is one of the best ways to get your message across the way your subscribers want. That’s all!
So, these are the top email marketing trends that will dominate in 2020. It would help if you definitely tried them, but keep in mind that they keep changing over time. They constantly evolve according to the needs of marketers and consumers. Some of the trends I’ve talked about in this article may take a while to come to life. Ultimately, no one knows what will happen in the next 5–10 years, but one thing is certain: the future position of email is very solid.
Also Read: Why Should You Consider A Career In Technology?
